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          Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value
          Start Date: 2/18/2020Start Time: 12:00 PM
          End Date: 2/18/2020End Time: 2:15 PM
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          Event Description:
          About the Program: 

          Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources.

          So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits.

          Based on 100+ interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use.

          About the Speaker: 

          CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.

          Prof. Bhattacharya has published over 100 articles and has over 29,000 citations per Google Scholar. His latest book entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value was published by Routledge in 2019.  He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business,  500 Internal Server Error

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          12:00 pm – Registration and Lunch Networking Reception
          12:45 pm – Presentation


          Complimentary pre-registration is required to attend this program. Register online, by phone or e-mail:

          Location Information:
          Baruch College - Information & Technology Building (Library Building)  (View Map)
          151 E. 25th St.
          New York, NY 10010
          New York
          Room: Atrium, Rackow Room and Lounge - Rooms 750 and 760
          Contact Information:
          Name: Ruzdo Srdanovic
          Phone: 646-312-3231
          Email: ruzdo.srdanovic@baruch.cuny.edu
        • Robert Zicklin Center for Corporate Integrity

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